In this exclusive interview, we sit down with Cecilia Ryttergaard, CEO of Travel Support Europe, to explore her journey, the company’s unique approach to travel assistance, and the innovations shaping its future. From personal passion to industry leadership, Cecilia shares what drives Travel Support Europe to deliver seamless medical and roadside assistance across the continent.
Cecilia, thank you for joining us. Can you tell us a little about your background and what brought you to Travel Support Europe?
Cecilia: Thank you! I have always been driven by a passion for high-quality service and customer-focused businesses, which has led me to various roles across multiple industries, including several years in travel and hospitality. Joining Travel Support Europe was an exciting opportunity to channel that passion into the travel assistance sector. It’s incredibly rewarding to know we can make a meaningful difference in people’s lives when they need it most.
What do you feel sets Travel Support Europe apart in the travel assistance industry?
Cecilia: At Travel Support Europe, our mission is simple yet powerful: to support travellers seamlessly and reliably. Our team’s dedication to quality, along with our extensive network across Europe, truly sets us apart. We collaborate closely with local partners and continuously invest in technology, enabling us to deliver a unique combination of rapid response and personal care. Whether it’s a medical emergency or roadside support, our goal is to make complex situations as smooth as possible for our customers.
Can you share any recent initiatives or achievements at Travel Support Europe?
Cecilia: Absolutely. We’ve launched several initiatives aimed at enhancing both our internal operations and the customer experience, through a combination of technological upgrades and process improvements. We’re investing in advanced case management tools to further improve our response times and efficiency. In addition, we’ve significantly expanded our partner network, enabling us to deliver even broader service coverage across Europe.
What challenges do you see ahead for the travel assistance industry, and how is Travel Support Europe preparing to address them?
Cecilia: A major challenge is meeting the growing demand for digital services while maintaining a personal touch. Travellers want efficiency and transparency, but also the reassurance of human support during stressful situations. We’re developing AI-driven tools to accelerate our response times, while ensuring each case is handled with care. Data security and compliance are also critical, especially considering the sensitive information we process.
What are your long-term goals for Travel Support Europe?
Cecilia: Our vision is to become the leading travel assistance provider in Europe. We’re committed to continuous improvement, expanding our services, and deepening our partnerships. We want our clients to feel confident that they have a reliable partner in Travel Support Europe—wherever they may be. Ultimately, we aim to set a new standard in travel assistance by blending technology with genuinely human-centred service.
Lastly, what advice would you give to others looking to make a positive impact in customer-focused industries?
Cecilia: My advice would be to stay curious and listen. Understand your customers’ needs thoroughly and remain open to evolving with them. In customer-focused industries, empathy and adaptability are essential. Every challenge is an opportunity to learn and grow, and that’s the mindset we cultivate here at Travel Support Europe.
Thank you, Cecilia, for sharing your insights and inspiring vision for the future of Travel Support Europe. We’re excited to see what lies ahead for the company and the travel assistance industry.
